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It seems that the fashion world is finally on board with the loving yourself campaign. Aerie, a lingerie brand owned by american eagle, has released a full campaign of untouched photos. 

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We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign,” Aerie’s style and fit expert Jenny Altman told GMA. “It’s a selling point because our customers represent this great demographic and they don’t really get to see what girls their age really look like.

Check out the campaign below.

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